Journal

qeenew is a Swedish design studio creating one of a kind garments from reclaimed textiles. Each piece is designed and sewn as a finished work — produced in a single edition and never repeated. When a garment is sold, it is gone. The starting point of every design is the material itself. Discarded curtains, sheets, tablecloths, and other textiles are carefully selected, washed, and reworked into new garments. Rather than following trends or seasons, the existing fabric defines the form, proportions, and final expression. This material-led process results in pieces that carry both history and intention. qeenew focuses primarily on finished, ready to ship garments, allowing each design to remain intuitive, slow, and craft driven. A small selection of styles is also available as Ready to Make — created on order using reclaimed textiles and sewn specifically for the customer. The studio was founded by designer qeenew Lisa Viola Setterberg, educated in fashion and textile design in Sweden. W

qeenew has been awarded! I’m incredibly proud to share that qeenew has been awarded the Formex Sustainability Award 2026. The award highlights companies and designers who place sustainability at the heart of both concept and execution and to receive this recognition means more than words can describe. Formex is one of the Nordic region’s leading trade fairs for design, interiors, and fashion, and each year the Sustainability Award celebrates initiatives that show a responsible, long-term approach to materials, production, and design. Being selected among this year’s nominees is an honour in itself, winning the award is truly overwhelming. A Recognition of Craft, Circularity, and Small-Scale Production qeenew was awarded the Sustainability Award for its work with reused textiles and its small-scale, craft-based approach to fashion. Every garment is made from carefully selected, pre-loved home textiles such as curtains, tablecloths, and bed linen that are given a new life as one-of-a-kin

Using unique accessories is a great way to showcase your style and personality. By carefully choosing the right pieces, you can transform a simple outfit into something truly special. Most importantly, have fun with fashion.

Upcycling clothing is an excellent way to both save money and contribute to a more sustainable future. Why not try something new and create your own personal style with garments that already have a story? It’s creative, meaningful, and environmentall