Journal

Last week, qeenew exhibited at Formex in Stockholm with our very own booth for the first time. It was actually the third Formex in a row where qeenew was represented, but this time felt a little extra special. We created a fully peach pink space, located right next to the Sustainability Stand. A perfect spot for qeenew and everything the brand stands for. The days were filled with conversations, new connections and meetings with both retailers and other people within the design industry. It was inspiring to introduce more people to the world of qeenew and to show how discarded home textiles can be transformed into new, unique garments and accessories. After months of planning, sewing and preparing, seeing the whole booth come together was such a great feeling. Thank you to everyone who stopped by, had a chat, discovered qeenew for the first time or came by to say hello. ♡ Until next time, Formex!

There are moments in this journey that feel almost surreal, and this is definitely one of them. Opening the latest issue of Stickat & Sånt and finding a feature about qeenew and my work was a feeling I won't forget. Seeing something you've built from an idea, a sewing machine, and a passion for giving discarded textiles a second life printed across magazine pages is incredibly rewarding. The article shares the story behind qeenew – how forgotten curtains, tablecloths and bed linens are transformed into one-of-a-kind garments and accessories, and why I believe the material should always lead the design process. Every piece begins with a textile that already exists, carrying its own history and character into something entirely new. A heartfelt thank you to Marie Flodin for writing such a thoughtful article and to Christina Uhlin for capturing qeenew so beautifully through her photography. The photo shoot took place at the inspiring Green Little Heart concept store in Stockholm, a place

qeenew has been awarded! I’m incredibly proud to share that qeenew has been awarded the Formex Sustainability Award 2026. The award highlights companies and designers who place sustainability at the heart of both concept and execution and to receive this recognition means more than words can describe. Formex is one of the Nordic region’s leading trade fairs for design, interiors, and fashion, and each year the Sustainability Award celebrates initiatives that show a responsible, long-term approach to materials, production, and design. Being selected among this year’s nominees is an honour in itself, winning the award is truly overwhelming. A Recognition of Craft, Circularity, and Small-Scale Production qeenew was awarded the Sustainability Award for its work with reused textiles and its small-scale, craft-based approach to fashion. Every garment is made from carefully selected, pre-loved home textiles such as curtains, tablecloths, and bed linen that are given a new life as one-of-a-kin