Last week, qeenew exhibited at Formex in Stockholm with our very own booth for the first time.

It was actually the third Formex in a row where qeenew was represented, but this time felt a little extra special. We created a fully peach pink space, located right next to the Sustainability Stand. A perfect spot for qeenew and everything the brand stands for.

The days were filled with conversations, new connections and meetings with both retailers and other people within the design industry. It was inspiring to introduce more people to the world of qeenew and to show how discarded home textiles can be transformed into new, unique garments and accessories.

After months of planning, sewing and preparing, seeing the whole booth come together was such a great feeling.

Thank you to everyone who stopped by, had a chat, discovered qeenew for the first time or came by to say hello. ♡

Until next time, Formex!